India Gate Basmati Rice unveils new packaging empowering consumers

The new packaging blends tradition with innovation, providing detailed product information, consumer-forward illustrations, and interactive features like QR codes

Tribune News Service

Chandigarh, Updated At : 07:48 PM Jan 30, 2025 IST

KRBL Limited, the parent company of India Gate Basmati Rice, has launched new packaging designed to educate and empower consumers. The revamped packaging aims to simplify choices, provide transparency, and strengthen consumer trust.

The new packaging blends tradition with innovation, providing detailed product information, consumer-forward illustrations, and interactive features like QR codes. The portfolio is segmented based on consumer mindsets, ensuring a tailored experience for every consumer.

“The new packaging represents a significant step forward in our mission to empower consumers,” said Ayush Gupta, India Business Head, KRBL Limited. “By addressing long-standing consumer challenges, we aim to redefine how consumers interact with basmati rice.”

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