India’s Laptop Leasing Surge: Youth, MSMEs, and Startups at the Helm, Says C-Prompt’s KK Baldwa

India’s laptop leasing market is witnessing a paradigm shift, fuelled by rising demand from Gen-Z professionals, growing co-working spaces, a thriving startup ecosystem, and an expanding MSME sector. As businesses increasingly prioritize cost-effective and agile IT solutions, the country’s youth—comprising 40% of the population—is playing a pivotal role in this transformation.

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While laptop and desktop leasing is already a mature industry globally, India is rapidly catching up. Companies are recognizing the benefits of leasing over traditional ownership, from reduced upfront costs to better adaptability in a fast-changing digital environment.

C-Prompt Solutions, a rising player in India’s IT leasing space, is leveraging this momentum. With a ready inventory and scalable deployment solutions, the company is meeting the diverse needs of startups, MSMEs, educational institutions, large enterprises, and individual users. Co-founder KK Baldwa believes India is poised to become a global hub for IT infrastructure leasing—especially for laptops and desktops—amid the country’s ongoing digital evolution.

“In today’s fast-paced digital economy, India’s emergence as the fourth-largest global economy is strongly supported by its tech-driven growth,” says Baldwa. “The laptop leasing market here is growing faster than anticipated, and I believe it will soon exceed all projections.” With over 63 million MSMEs contributing nearly 30% to India’s GDP and a startup ecosystem boasting more than 160,000 ventures—including 120 unicorns—the demand for flexible IT infrastructure is already robust. According to Baldwa, Gen-Z professionals, MSMEs, and startups will be the primary drivers of leasing adoption in the country.

“Leasing enables businesses to conserve capital, reduce liabilities, and enhance operational efficiency,” he explains. “In the post-COVID economy, cost-efficiency is critical. Leasing IT assets offers organizations the ability to stay competitive without compromising on technology or support.” The benefits of leasing extend beyond cost savings. It helps companies remain technologically up-to-date, streamline asset management, and ensure access to quick and responsive support. Baldwa adds, “Why commit to buying when leasing offers flexibility, scalability, and efficiency?” Globally, the laptop leasing market was valued at USD 151.1 billion in 2024 and is projected to grow to USD 200.7 billion by 2033, at a CAGR of 3.07%. This growth is driven by remote work trends, digital learning, and an increasing emphasis on sustainability. While the U.S. and Europe currently lead in adoption, India’s unique demographic and economic landscape positions it as a strong emerging contender.

However, the journey isn’t without hurdles. Companies in the leasing space must navigate rapid tech advancements, manage lifecycle logistics, and maintain service quality amid growing competition from OEMs and online rental platforms—all while keeping margins intact.

Despite these challenges, the outlook remains strong. As Baldwa puts it, “India is at the cusp of a leasing revolution. With the right focus and adaptability, we have the potential to lead globally in this space.” (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.).

(The story has come from a syndicated feed and has not been edited by the Tribune Staff).