Instamart rebrands, drops ‘Swiggy’ for standalone identity
Quick commerce platform Instamart has dropped parent Swiggy from its name, in a strategic move aimed at carving a standalone brand identity. The move comes days after rival Zomato, which also owns Blinkit, rebranded as Eternal on the stock exchanges,...
New Delhi, Updated At : 10:52 AM May 28, 2025 IST
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Quick commerce platform Instamart has dropped parent Swiggy from its name, in a strategic move aimed at carving a standalone brand identity.
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The move comes days after rival Zomato, which also owns Blinkit, rebranded as Eternal on the stock exchanges, with quick commerce becoming a significant driver for the firms beyond their delivery businesses. CEO Sriharsha Majety said the company expects Instamart to surpass food delivery in terms of scale.
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