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JLR, Chery to develop Freelander EVs in China

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New Delhi, June 19

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Tata Motors-owned Jaguar Land Rover on Wednesday said it has signed a letter of intent with its Chinese joint venture partner Chery to license the Freelander brand to their JV for development of electric vehicles in China.

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Under the proposed new licensing agreement, CJLR — a 50/50 joint venture of Jaguar Land Rover Ltd and Chery Automobile Company Ltd — will pivot to produce an advanced portfolio of electric vehicles based on Chery’s EV architecture, exclusively under Freelander name, the company said in a statement.

JLR’s Freelander brand was a Land Rover vehicle which was produced between 1997 and 2015.

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