Maruti unveils mid-sized SUV Grand Vitara

Vijay C Roy

Gurugram, July 20

Maruti Suzuki India (MSI) on Wednesday unveiled mid-sized SUV Grand Vitara. It will take on the likes of Hyundai Creta, Kia Seltos and Skoda Kushaq among others.

Currently, there are 16 models operating in this segment offered by various automakers.

Featuring NEXA’s signature design language — Crafted Futurism — it features a distinct exterior design, sophisticated interiors, segment-leading features and an industry redefining fuel-efficiency powered by revolutionary hybrid powertrains.

Speaking on the global launch, MSI MD & CEO Hisashi Takeuchi said, “With the global unveiling of the Grand Vitara, we bring an SUV which embodies the best of Suzuki design, technology and performance.”

Shashank Srivastava, Senior Executive Director (Sales & Marketing), MSI, said, “The SUV segment has grown tremendously in the past four years as customers have shown a strong inclination towards an assertive design, dominant road presence and new-age technology. The Grand Vitara will be another game changer.”

Jointly developed with Toyota, it is based on the Urban Cruiser Hyryder platform and will offer a fuel efficiency of 27.97 km per litre.