Need to diversify coffee plantation: Commerce Secy
Commerce Secretary Rajesh Agrawal emphasised the need for diversifying coffee cultivation in India, highlighting the sustainability of Indian coffee grown alongside forests.
Speaking at the inauguration of the Coffee Experience Zone and Expo, organised by the Coffee Board, Agrawal noted a significant rise in coffee exports that had doubled in recent years. He said the growing domestic demand for coffee, driven by India’s expanding middle class, and predicted a surge in consumption. Agrawal also highlighted the rise of new entrepreneurs in the coffee sector, particularly in instant and specialty coffee.
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