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Ola, Uber deny differential pricing

Ride-hailing firm Ola on Friday clarified that it follows a “homogenous pricing structure” and does not differentiate pricing based on users’ mobile operating systems for identical rides. In a statement, an Ola consumer spokesperson said the company has communicated this...
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Ride-hailing firm Ola on Friday clarified that it follows a “homogenous pricing structure” and does not differentiate pricing based on users’ mobile operating systems for identical rides.

In a statement, an Ola consumer spokesperson said the company has communicated this to the Central Consumer Protection Authority (CCPA), which had earlier issued a notice to the company.

“We have a homogenous pricing structure for all our customers and we do not differentiate based on the operating system of the user’s cellphone for identical rides,” the spokesperson said.

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The company added that it will work with the CCPA to clear any misunderstandings. Consumer Affairs Minister Pralhad Joshi had earlier termed such practices a “prima facie unfair trade practice” and a “blatant disregard” for consumer rights. He directed the CCPA to conduct a thorough investigation into the allegations.

Uber, which was also served a notice, responded similarly on Thursday. An Uber spokesperson said, “We do not set prices based on a rider’s phone manufacturer. We look forward to working with the Central Consumer Protection Authority to clear up any misunderstanding.”

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