Patanjali Ayurved on fast track with technological advancement: Acharya Balkrishna

Tribune Web Desk

Chandigarh, September 13

With adoption of latest technology and innovation, the Patanjali Ayurved Limited has emerged as a strongest force in the FMCG sector, claimed the MD & CEO Acharya Balkrishna.

He said that the company's supply chain management and distribution system is the strongest today in the FMCG sector. ``This is a symbol of the fact that Patanjali Ayurved gives priority to working through new technology and has in the last 2 years already adopted the technology, that other large companies are adopting or thinking of doing so with regard to supply chain management and distribution,’’ a release quoting him said.

Bharuwa Solutions – an IT solutions company, set-up by Patanjali Ayurved Limited is credited with developing & implementing the Distribution Management Software system.

Bharuwa Solutions was set up to strengthen the supply chain and today it works in the field of supply chain, soil testing and backward linkages. Its purpose is to make Patanjali products accessible to the general consumer at large. ``The work of strengthening the supply chain management and retail billing of Patanjali is done through this software prepared by Bharuwa Solutions. Other companies are now adopting this technology,’’ the release added.

In order to ensure that Patanjali and its products reach the common consumer easily and for them to stay connected with general consumer products as well as Patanjali's supply chain, the adoption of newer technology has been done.

Through this technological advancement not only does the group looks at expansion but it will also benefit the common man and the consumer. Keeping this objective in mind, huge investments have been made in Bharuwa Solutions to develop and strengthen the supply chain and distribution system and provide a new dimension. This is a Cloud Based System taking care from accounting to promotion and price management, the release informed

According to Acharya Balkrishna times are definitely changing and new technology is needed in every sector. ``But along with technology, we should also see how useful it is for the company as well as the consumers. How do consumers benefit from this. Main objective is to give top priority to the interests of the consumers,’’ he said.

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