Prominent maternity hospital chains eye North

Vijay C Roy

Tribune News Service

Chandigarh, March 10

The consumerism in healthcare sector has propelled the demand for single-specialty healthcare centres, especially maternity chains, in the northern region. The growth is driven by rapidly increasing aspirational middle-class population with considerable disposable income.

The latest to join the bandwagon is Bengaluru-based Cloudnine — one of the leading chains of maternal, childcare and fertility care hospitals — which commenced operations in Panchkula recently. It is the second dedicated boutique women and child care centre in the tricity by the group after it started its operations in Chandigarh in 2017. Besides Chandigarh and Panchkula, it has a presence in 14 locations across the country.

In the past, prominent hospital chains such as Fortis and Apollo have set up footprint in the single-specialty category. They have launched exclusive maternity chains that currently operate under brands Fortis La Femme and Apollo Cradle, respectively.

In North, Fortis La Femme has centres in Delhi while Apollo Cradle has centres in Delhi, Gurugram and Amritsar.

“There is a dire need for dedicated maternal and child healthcare facilities in the region. We understand birthing is a celebration and giving birth should be an exciting experience. So we have made an attempt to match our customers’ requirements,” said Dr Pawan Kumar, regional director (North), Cloudnine Group of Hospitals.

The Group plans to launch a chain of maternity centres in a bid to increase its footprint across North India.

According to insiders, the popularity of single-specialty healthcare centres over the past few years has opened up opportunities not only for emerging healthcare businesses but also for existing multi-specialty hospitals to foray into the sector.

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