Reliance Jewels unveils new Diwali collection with Raveena Tandon, Rasha Thadani as brand ambassadors

This Diwali, Reliance Jewels has launched its new festive collection — a sparkling ode to the vibrant spirit of India’s grandest festival.

The brand welcomed Bollywood icon Raveena Tandon and her daughter Rasha Thadani as its first-ever brand ambassadors, said a press release.

Speaking at the launch, Gayatri Yadav, Group CMO, Reliance Industries, said: “Indians have always shared a deep emotional bond with gold — it marks our traditions, milestones and sense of identity. Yet, as styles evolve, many pieces no longer match our self-expression. Our new Diwali collection celebrates this evolution by blending timeless traditions with contemporary tastes.”

The new festive collection draws inspiration from Diwali-specific elements.