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Tesla sales slow down again as anti-Musk boycott continues

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Elon Musk
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The sales of Tesla electric cars fell sharply in the last three months as boycotts over Elon Musk's political views continue to keep buyers away, a significant development given expectations that anger with the company's billionaire CEO would have faded by now.

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The company reported a 13 per cent plunge in sales on Wednesday in a sign that Musk's embrace of US President Donald Trump and far-right politicians in Europe has had a deep and enduring impact on Tesla's brand appeal.

The new figures show rival electric-vehicle makers have wasted no time to pounce on the company's weakness to steal market share and suggest Tesla's quarterly earnings report later this month could also disappoint.

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Sales fell to 384,122 in April through June, down from 443,956 in the same three months last year. During the latest period, Musk formally left the Trump administration as a cost-cutting czar, and hopes rose that sales would recover. Musk himself recently said that Tesla was in the midst of a “major rebound” in sales.

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