The Body Shop Brings Actionism and Beauty Together with The Revamped Store at DLF Mall of India, Noida

Delhi NCR, India – Business Wire India • The relaunch featured a special collaboration with Minus 30, who crafted a limited-edition passionfruit gelato to complement The Body Shop’s new Passionfruit Bath & Body Range • The Noida store showcases a mural inspired by the city’s vibrant culture and iconic landmarks.

The Body Shop, a British-born international ethical beauty brand, unveiled its revamped store at DLF Mall of India, Noida. The new retail concept, which connects beauty with actionism, was met with great fervour. Excitement built-up as shoppers lined up for The Body Shop’s reimagined Workshop Store in Noida’s DLF Mall of India, with over 100 excited customers seen queuing up at early morning hours.

The new and highly interactive store look reflects The Body Shop’s commitment to purpose-led beauty and customer engagement. It features a dynamic layout designed for easy navigation, immersive discovery, and better customer interaction. Shoppers were welcomed with innovative experiences, product sampling, and a showcase of the brand’s recently introduced Passionfruit Bath & Body range, a limited-edition, refreshing, tropical-inspired collection that further elevated the excitement of the day.

Marking the occasion with a delightfully fruity twist, The Body Shop collaborated with Minus 30, a home-grown ice cream brand renowned for its vegan and sugar-free offerings. Customers were treated to an exclusive limited-edition passionfruit gelato crafted for the launch, complementing the debut of The Body Shop’s Passionfruit collection. This unique partnership brought together beauty and indulgence, creating a multi-sensorial retail experience.

Another defining highlight of the store is its striking murals, inspired by the local culture of Noida. The artwork embodies The Body Shop’s values, aligning with the city’s growing embrace of public art that transforms urban spaces into bold cultural expressions. The store mural reflects how the brand champions purposeful beauty that empowers communities and celebrates creativity.

"The overwhelming response from consumers reaffirms that our purpose-driven store concept resonates deeply with the community," said Rahul Shanker, Group CEO, Quest Retail. "This store, with its community-focused design and immersive experiences, truly brings beauty and actionism together. Our playful Ice cream collaboration to launch the internationally successful, vibrant & juicy passion fruit range delivers delight in an unexpected way." About The Body Shop Founded in 1976 in Brighton, England, by Dame Anita Roddick, The Body Shop is a global beauty brand. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, body care, hair care, and make-up produced ethically and sustainably.

The Body Shop India operates in India through its partner Quest Retail, A leading Beauty Specialist Omni Channel Retailer and Brand development company in India. Quest Retail has been a pioneer in bringing Beauty Retail and Brand concepts to India since 2006.

About Quest Retail Founded in 2006, Quest Retail is the leading, beauty-focused, specialty retailer in India - bringing the most loved global brands alive through the multi-channel expertise, powerful storytelling and deep community connect. For over 20 years, we have launched and scaled leading global beauty and retail brands in the dynamic Indian subcontinent. Our entrepreneurial agility and commitment to exceptional service have fueled high growth for global brands in our markets. From the start, we've been at the forefront of the fast growing Indian retail industry, building innovative services, omni-channel distribution, robust store networks, and engaging online presence. With a deep commitment to sustainability, everything we do aims to make a positive impact on the environment and the communities we serve. Our key verticals include House of Beauty - a new age beauty division with expertise in scaling global prestige beauty brands via premium distribution. Our expanding portfolio includes The Body Shop, Kiehl’s, Avon, Anastasia Beverly Hills, Kylie Cosmetics by Kylie Jenner, Max Factor, Juice Beauty, Neal’s Yard Remedies, The Honest Tree & Boddess among others.

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