Young entrepreneurs bet big on e-comm

Vijay C Roy

Tribune News Service

Chandigarh, March 17

Age is never a barrier for ambition and the same is true for starting own business. Driven by knack for business, some of these Haryana-based entrepreneurs decided to join the bandwagon at a time when they were in college.

Panchkula-based Shreya Pandey (18), founder, Divadamm, is a B.Com first year student. She is into garments business and caters to plus size customers with special requirements. She has done a great deal of market research and found connects from Ambala, Delhi and Gujarat.

“I launched my brand in January this year. Currently it is offline, but soon we will launch online also,” Shreya said. She feels Amazon will provide her low-cost alternate to establishing a storefront, giving her brand the much-needed exposure. Similarly, Sirsa-based Ram Prasad (24), founder, Bharat Lights, created an LED bulb assembling business during the lockdown. He did his graduation last year.

Young professionals need a right direction for channelising their efforts. Our motto has always been to empower youth into entrepreneurship and providing them all necessary help. —Manipal Dhaliwal, founder, Startup accelerator chamber of commerce

Today, he is selling over 5,000 LED bulbs per month mostly through B2B distribution network established over the time. Now he is looking for online marketplace for expansion. “Online platform will add wings to the ability of creating a larger pool of customers in the B2C segment,” said Prasad.

Pataudi-based Mohd Shahid (23) incorporated Myiaar — an artificial jewellery business — last year as he sees great B2C interface for selling products with high margins across the world through e-commerce platforms.

“We realised that young professionals and students need a right direction for channelising their efforts by learning from those who have already done it. Our motto has always been to empower youth into entrepreneurship and providing them all necessary help,” said Manipal Dhaliwal, founder and president of Chandigarh-based Startup Accelerator Chamber of Commerce (SACC). SACC is helping over 100 startups through its five incubators across Haryana in partnership with Department of Higher Education.

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