NDMC launches mega cleanliness drive

In a massive push towards making the national capital cleaner and greener, the New Delhi Municipal Council (NDMC) on Monday launched a 20-day mega cleanliness campaign, ‘Shramdan’, across all 14 sanitation circles under its jurisdiction.

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NDMC chairman Keshav Chandra flagged off the drive from Bengali Market. He urged citizens and civic staff to contribute actively to the initiative.

The citywide campaign saw participation from nearly 9,500 NDMC employees, including sanitation workers, horticulture staff, engineers, teachers and health officials.

“Cleanliness is a top national priority. Under the Swachh Bharat Mission, we must all come together to make Delhi clean and healthy,” said Keshav Chandra while addressing the NDMC staff. He called upon residents and visitors to take ownership of public spaces and join hands with civic agencies.

NDMC vice-chairman Kuljeet Singh Chahal led the campaign at Hanuman Mandir Complex, while council members Dinesh Pratap Singh, Anil Valmiki and Sarita Tomar took charge at Lodhi Colony, Mandir Marg and Moti Bagh, respectively. Residents’ Welfare Associations (RWAs), Market Traders Associations (MTAs) and civil society groups also joined in at various locations.

The ‘Shramdan’ drive includes internal cleaning at hospitals, dispensaries, electric substations and schools, as well as public sanitation efforts in markets and residential colonies. The initiative is being coordinated by 14 head of departments appointed as nodal officers, each responsible for monitoring the drive in one sanitation circle and ensuring daily reporting and accountability.

Chandra emphasised that the success of the campaign hinges not just on civic workers, but on collective public participation. “Swachhata is not possible without community involvement. It must become a shared responsibility,” he said.

The NDMC has appealed to all stakeholders — residents, visitors, shopkeepers and institutional staff — to actively support the campaign, reiterating that sustainable cleanliness can only be achieved through public ownership and daily contribution.