Retailers demand tech support for Kirana stores

The Federation of Retailers Association of India (FRAI), representing over 80 lakh micro, small and medium retailers, held an event here today to push for enhanced technology support for Kirana stores. The initiative aims to help traditional retailers stay competitive amid the growing dominance of quick commerce platforms such as Blinkit, Swiggy Instamart and Zepto.

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FRAI has called for the creation of an Uber-like technology platform that would level the playing field for Kirana stores, allowing them to compete more effectively with larger e-commerce players. Retailers believe such a platform would enhance efficiency, improve customer service and help small shopkeepers thrive despite the rise of quick commerce giants.

Chandni Chowk MP Praveen Khandelwal expressed support for small retailers and assured them the government is committed to safeguarding their interests. "PM Narendra Modi has always been supportive of small traders. The government understands the challenges posed by quick commerce platforms," Khandelwal said. "These platforms are promoting stale goods, deep discounting and operating through dark stores. We will raise these issues in Parliament to ensure the protection of Kirana stores."

Khandelwal also stressed the vital role of small retailers in India's economy and the need for them to adopt digital tools. "For shopkeepers, staying updated and embracing digital channels is essential to meet evolving customer demands. We are committed to ensuring Kirana store owners get the tools they need to modernise their businesses," he added.

FRAI raised concerns about the growing influence of quick commerce, which offers ultra-fast deliveries and its impact on traditional retail. The rise of "dark stores" — warehouses used by quick commerce platforms to store products for rapid delivery — was cited as a major threat to Kirana stores. "Dark stores stock the same products found in Kirana stores; however, the discounts and speed of delivery offered by these platforms are something small shops cannot match," said Gulab Khoda, Joint Secretary of FRAI.

The event also called on the government to step in with specific technological solutions for Kirana stores, citing the success of initiatives such as Aadhaar and UPI. "The government's track record in delivering essential services through technology is well-established. Now, it is time for a targeted approach to support Kirana stores," said Abhay Raj Mishra, National Coordinator of the Indian Sellers Collective and Honorary Spokesperson for FRAI. "We need a platform that makes Kirana stores as discoverable and accessible as quick commerce giants."

The FRAI's push for technological support underscores the increasing need for small retailers to adapt and compete in a rapidly evolving digital marketplace.