Aditi, Tuhin’s initiative ‘Menstrupedia’ wins big on Shark Tank India

Sony Entertainment Television’s latest non-fiction offering, Shark Tank India, will soon feature an innovative yet thought-provoking product with Menstrupedia. An educational app, website and comic book, this aims at sensitising and educating teenagers on periods and puberty. Being at the receiving end of this period-related stigma while growing up, Aditi Gupta was instilled with a sense of shame. With a deep understanding of the discomfort people face when conversing about periods, Aditi Gupta along with Tuhin Paul quit their jobs to start Menstrupedia comics – India’s first comic book on periods, which aims to transform the narrative about menstruation.

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With interesting stories and characters, the comic is a friendly guide to periods, which helps women in India and across eight other countries to stay healthy during their periods. Available in 11,000 schools in India, the product has created a great impact by educating many girls about periods and making them feel empowered. In order to create global impact on a topic that is considered a taboo, Aditi and Tuhin want to build their brand further by creating an app as well.