All roads lead to Paris: L’Oreal Paris to host its public runway show Le Defile at The Hotel De Ville

L’Oreal Paris is set to return to Paris Fashion Week with its runway show Le Defile L’Oreal Paris. The runway show will take place on September 29 at the historic Hotel de Ville in Paris.

Since its launch in 2017, the annual event has become a platform that not only showcases fashion and beauty but also emphasises women’s empowerment and inclusivity.

This year, the show will bring together a diverse group of international personalities, including Aishwarya Rai Bachchan, Gillian Anderson, Cindy Bruna, Viola Davis, Jane Fonda, Kendall Jenner, Eva Longoria, Andie MacDowell, and Helen Mirren. Each will walk the runway to represent themes of equality, liberty, and sisterhood.

Aishwarya spoke about her long association with the brand, saying, “Walking the runway at Paris Fashion Week is always a powerful reminder of the beauty of individuality and expression. For me, being a part of the L’Oreal Paris family for over two decades has been more than just a collaboration. It’s been a journey of empowerment. ‘Because You’re Worth It’ is not just a tagline; it is a celebration of self-worth that continues to inspire women everywhere. Tonight, we honour that legacy, reaffirming that every woman’s strength, story, and spirit deserve to be seen and celebrated.” Alongside the show, the brand will present its latest product, the Infallible Laque Resistance Liquid Lipsticks, described as bold in colour and designed to last from runway to real life.