Beyond the buzz

Actor and poetess Kavitta Verma, who was last seen in Bejoy Nambiar’s Kaala on Disney+ Hotstar, believes that while social media remains a powerful tool, it has also become a space that’s increasingly repetitive and predictable. In a candid reflection on the current digital culture, she shared her views on audience fatigue, algorithm-driven trends, and the need for authentic connection.

“Everything, when explored a lot, becomes predictable,” says Kavitta. “Audiences see what they want to. Everyone has their own zones of interest. Social media by and large is a free-of-cost play zone, so people’s engagement is naturally high.”

However, despite the constant buzz, Kavitta feels the real originality still lies in human connection.