Kangana Ranaut reacts to 'Fair & Lovely' rebranding, says 'has been long, lonely battle'

Tribune Web Desk
Chandigarh, June 25

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Actress Kangana Rananut said it was a “long battle” after Hindustan Unilever had announced that would drop the word ‘Fair’ in the brand name ‘Fair & Lovely’.

It’s public knowledge, that Kangana had turned down an offer in 2015 to promote the fairness cream. The actress went on record and said that she “did not understand the concept of fairness”.

As a celebrity, she did not want to set a wrong example in front of the younger generation. Reports suggested that the brand deal had offered Kangana two crores rupees for the project.

Taking to the microblogging website, Kangana said: “It has been a long and sometimes a very lonely battle but results only happen when whole nation participates in the movement.”

It has been a long and sometimes a very lonely battle but results only happen when whole nation participates in the movement 👏👏👏👏https://t.co/9xv1nkQm5P

— Team Kangana Ranaut (@KanganaTeam) June 25, 2020

Over the last decade, Fair & Lovely’s advertising has evolved to communicate the message of women empowerment.