Kyunki Saas Bhi Kabhi Bahu Thi clocks 1.6 billion watch minutes in launch week

Popular daily soap Kyunki Saas Bhi Kabhi Bahu Thi has made a spectacular comeback with its second season clocking over 1.659 billion minutes of watch time across television and streaming platforms in the launch week, according to broadcaster Star Plus.

The Ektaa Kapoor-created show, which returned on July 29, witnessed a massive response, drawing 31.1 million TV viewers in just four days, with 15.4 million tuning in for the premiere episode alone.

This makes it the highest-rated fiction launch across general entertainment channels (GECs) in recent times and the biggest-ever GEC fiction debut across both television and digital in India, it added. The show also topped the weekly television rating points (TRP) charts, jointly leading with Anupamaa at a TRP of 2.3, according to data provided by Broadcast Audience Research Council of India.