SP Kalyan Charan, noted Tamil singer and son of legendary singer late SP Balasubrahmanyam (SPB), has issued a legal notice to producers of Telugu film Keeda Cola and its music director Vivek Sagar for recreating his father‘s voice through Artificial Intelligence (AI). SPB passed away due to Covid-19 related complications in 2020. In a press statement, SP Charan said: “While we really love how technology is used to its fullest potential to give his voice a posthumous life, the family is disheartened when the same technology is utilised without our knowledge, consent, or authorisation for commercial exploitation.”
He said that this was admitted by the music director in an interview to a YouTube channel and Spotify page Permit Room, published on November 28, 2023. Charan said that this was a shocker to the family as no consent or permission was taken.
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