Selena to launch cosmetics line

Singer Selena Gomez is diving into the beauty business by launching her cosmetics line. Since the start of her career, Gomez has preached about the importance of embracing one’s individuality and she hopes to continue that message with the launch of her new beauty brand, Rare Beauty.

In an Instagram video on Tuesday, while announcing the upcoming project, Gomez is seen trying on different lipstick, eye-shadow and blush swatches, as well as using make-up sponges.

“Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me,” Gomez said in the clip.

“I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness. You’re not defined by a photo, a like or a comment. Rare Beauty isn’t about how other people see you, it’s about how you see yourself,” she continued.

Rare Beauty will launch in North America this summer. The brand’s name is a nod to Gomez’s recent album, Rare. —IANS