The sisterhood that turned livelihood into leadership
In the heartland of Bihar, a quiet revolution hums in the rhythm of women’s hands — weaving dreams, counting savings and scripting a new rural destiny. These are the Jeevika Didis, members of Bihar’s transformative JEEViKA initiative, whose collective strength has reshaped the contours of poverty, dignity and governance in one of India’s most challenging terrains.
Genesis of a movement
The Bihar Rural Livelihoods Promotion Society (BRLPS), popularly known as JEEViKA, was launched by the Government of Bihar in 2006 with World Bank support. Its mission: to empower rural women through community-based institutions that foster financial inclusion, skill development and social upliftment. The name JEEViKA itself, meaning “livelihood”, captures the essence of its goal: sustainable self-reliance.
Structure and strategy
At its foundation are self-help groups (SHGs), typically 10–12 women who pool small savings and access credit collectively. These SHGs form village organisations (VOs), which in turn connect to cluster level federations (CLFs). Through this three-tier structure, JEEViKA builds social capital and ensures grassroots governance.
Each Didi becomes part of a financial ecosystem where community funds, revolving loans and capacity-building training replace dependence on moneylenders. The SHGs act as micro-banks, micro-parliaments and micro-universities — teaching women not just accounting, but accountability.
Beyond livelihood: Social transformation
Over 1.4 crore Jeevika Didis today drive change beyond economics. They run nutrition drives, promote clean energy, manage PDS systems and champion digital literacy. During the Covid-19 crisis, they produced masks, ran community kitchens and ensured food security — a testament to their organisational power.
JEEViKA has also emerged as a model for gendered governance, inspiring similar livelihood missions in other states under the National Rural Livelihood Mission (NRLM) framework.
Conclusion: From the margins to the mainstream
The story of Jeevika Didis isn’t just about livelihoods. It’s about leadership born of resilience. They are women who once waited for help, now delivering it. Their journey embodies India’s rural renaissance — one savings group, one stitched dream, one empowered sister at a time.
Jeevika Didis remind us: when women hold the reins of rural change, poverty doesn’t just reduce — it retreats.
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