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Explainer: Parasocial, word that defines 2025

Cambridge Dictionary’s choice for Word of the Year follows a spike in the lookups

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Shaped by digital intimacy, social media users today are forming illusory connections with celebrities, influencers, fictional characters, and even AI companions. Istock

ON August 26, American singer-songwriter Taylor Swift took to Instagram to announce her engagement to footballer Travis Kelce — “Your English teacher and your gym teacher are getting married”. The moment created a global frenzy, with millions of fans reacting as though a close friend had shared life-changing news. The emotional outpour led to Cambridge Dictionary declaring ‘parasocial’ as the Word of the Year for 2025.

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