Anti-drug campaign reaches 25 lakh people, targets large-scale suppliers

Haryana’s fight against drug abuse has gained massive public engagement, with the #NashaMuktJeevanBucketChallenge reaching 25 lakh people. Simultaneously, the Haryana State Narcotics Control Bureau (HSNCB) has intensified its crackdown, arresting 475 drug peddlers and registering 321 FIRs in January alone.

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The campaign, which aims to engage one crore people by June 26 — International Day Against Drug Abuse — has seen enthusiastic participation from students, athletes and social influencers. The digital initiative has transformed into a grassroots movement, spreading awareness across schools, colleges and communities.

Law enforcement has also shifted focus from small-time dealers to large-scale drug suppliers. January saw a 113% increase in major drug trafficking cases, with 47 commercial quantity seizures. Eleven major traffickers have been detained under the PIT-NDPS Act, and the government has set a target to detain 100 repeat offenders this year.

Officials emphasised that this multi-pronged approach —combining community participation, digital engagement and strict enforcement — is helping disrupt drug networks and create awareness on a large scale.