lockdown hitch

Charki Dadri man quits job to open milk parlour

Charki Dadri man quits job to open milk parlour

Dairy owner Pradeep Singh at his eating joint in Rohtak.

Sunit Dhawan

Tribune News Service

Rohtak, April 12

After having worked at a couple of multi-national companies (MNCs) for nearly a decade, corporate executive Pradeep Singh quit his job and started a milk parlour here.

A few months into the business, Pradeep (35), a native of Charkhi Dadri district, suffered a setback during the Covid-induced lockdown, but he did not lose hope. Determined, he achieved a turnover of Rs 4.5 million in just 18 months.

He supports more than 10 dairy farmers and employs nine workers at his milk parlour-cum-eating joint. “I was earning well as a corporate marketing executive, but in the heart I knew that it was not my calling. So I convinced my family to switch to entrepreneurship,” says Pradeep.

He made a humble beginning by selling cow milk on a mobile vending-cart. Gradually, he moved to a rented accommodation on the busy Delhi road.

“I had to keep the shutters down for three months when the lockdown was in force. But I had faith in my workers and I retained them despite not having any income. I had to borrow money from my family to stay afloat during the testing times. As the restrictions were lifted, the business bounced back,” he recalls.

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