HSNCB to unveil ‘Nasha Mukt Jeevan Bucket Challenge’ to combat drug abuse

The Haryana State Narcotics Control Bureau (HSNCB), the state’s dedicated anti-narcotics agency, is launching a unique initiative— the Nasha Mukt Jeevan Bucket Challenge.

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“This symbolic campaign is designed to raise awareness, inspire action and foster a collective commitment to a drug-free Haryana,” said OP Singh, DGP and Head of HSNCB. “The challenge encourages participants to publicly commit to a drug-free life by engaging in meaningful activities and challenging others to join.”

Singh added, “The Nasha Mukt Jeevan Bucket Challenge represents our united determination to tackle the growing issue of drug abuse. This campaign goes beyond just spreading awareness; it’s about inspiring change. Every participant becomes an ambassador for a life that is ‘nayaab’ — precious, rare, and extraordinary — free from drugs.”

How the Challenge Works

To participate, individuals will fill a bucket with dirty water, symbolising the destructive impact of drug abuse. They will then inscribe the phrase ‘Nasha Mukt Jeevan, Nayaab Jeevan’ on a piece of paper, representing the value of a drug-free life. Afterward, participants will pour the water out, symbolising their rejection of drug use and their embrace of a healthier future.

Participants must record the activity and share their video online using the hashtags #NashaMuktJeevan and #NayaabJeevan. They are also encouraged to challenge three others to participate within 24 hours, creating a ripple effect of awareness and action, according to Singh.

“Through simple yet powerful actions, amplified by social media, we aim to spark a state-wide movement — particularly among the youth — to reject harmful habits and embrace lives filled with purpose and positivity,” Singh emphasised. “Together, we can make Haryana a Nasha-Mukt state.”

Haryana has been grappling with a growing drug crisis, exacerbated by its location along key trafficking routes. Urban areas such as Gurugram and Faridabad are facing challenges with synthetic drug use, while rural regions remain vulnerable to traditional substances like poppy husk and opium. In 2024 alone, HSNCB registered over 3,331 cases under the NDPS Act, seized narcotics worth crores and arrested more than 5,000 traffickers.

To support those struggling with addiction, over 104 de-addiction centres across the state offer counselling, detoxification, and vocational training services.

The HSNCB has previously launched other initiatives, such as the Namak Lota Abhiyan, rooted in cultural traditions, and the Shri Ram Gurukul Gaman, which leverages the power of storytelling to drive change.

Citizens are encouraged to stay vigilant and report any drug-related activities through the confidential helpline 1933 and the MANAS portal — an online platform dedicated to lodging complaints.