MCYJ floats tenders for 100 advertisement sites

Shiv Kumar Sharma

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Tribune News Service

Yamunanagar, October 5

After suffering a loss in crores, the Municipal Corporation, Yamunanagar-Jagadhri (MCYJ) has finally woken up from its deep slumber and floated tenders for 100 advertisement sites after three years.

The MCYJ will earn around Rs 23.50 crore as rent from these 100 advertisement sites in three years.

According to information, several companies had reportedly put their advertisements on hoarding structures and building boards illegally without taking permission from the MCYJ, causing a huge revenue loss to the state exchequer.

Ashok Kumar of Panchkula, who deals in the trade of outdoor media advertisements in Haryana, had lodged a complaint on the CM Window portal on May 28, 2021 alleging that this illegal business of putting up advertisements continued from April 2018 to April 2021 as during this period no tender was floated by the MCYJ in this connection.

He had alleged that as per the provisions of the Haryana advertisement bylaws notified by the state government on March 28, 2018 and further fees notified on May 21, 2019, the losses of revenue to the MCYJ is about Rs 50 crores in the past three years (from April 2018 to April 2021).

According to information, the authorities of the MCYJ have recently floated tenders for 100 advertisement sites, including 75 unipole hoarding advertisement sites in twin cities of Yamunanagar and Jagadhri.

The tenders of these 100 advertisement sites will be for three years and the MCYJ is expected to get Rs 23.50 crore as rent during this period.

“We are making efforts to increase the income of the MCYJ. We are expected to get Rs 23.50 crore as revenue from the identified 100 advertisement sites in three years,” said Ajay Singh Tomar, Commissioner of the MCYJ.

Ashok Kumar, Deputy Municipal Commissioner, said they had set up a separate cell in the rent branch of the MCYJ to deal with works related to advertisements.

According to information, the authorities of MCYJ are planning to take strict action, including lodging of FIRs against companies, which put their advertisements on hoarding structures and building boards without taking permission from the MCYJ causing a huge revenue loss to the state exchequer between April 2018 and April 2021.