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Vita to launch sugar-free products, expand operations

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Haryana Cooperation Minister Arvind Sharma announced that Vita, the state’s dairy brand, will soon produce sugar-free products to cater to people with diabetes. Sharma directed the Haryana Dairy Development Cooperative Federation to enhance Vita’s product range and strengthen branding efforts to build consumer trust.

At a review meeting with general managers and CEOs of six Vita plants, the minister emphasised producing high-quality products accessible to the public. He instructed the expansion of the Jind plant to meet the rising demand for ghee and highlighted its branding potential.

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Additionally, Sharma revealed plans to establish a food product testing laboratory in Karnal under the National Dairy Development Project. This initiative will support entrepreneurs by ensuring timely and advanced testing of food products.

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