Affected by rain disaster, tourist footfall, hotel occupancy in Manali improves

The scenic town of Manali, cradled in the heart of Himachal Pradesh, is once again bustling with life. After weeks of disruption caused by relentless heavy rain and landslides, the region’s liveliness has been restored — thanks to the swift and coordinated efforts of the state government and the district administration.

The Public Works Department and the local authorities launched an aggressive campaign to restore and reopen roads and revive essential services. From national highways to remote link roads, the operation was executed on a war footing, successfully reestablishing mobility and reigniting the tourism engine that drives Manali’s economy.

Road connectivity was prioritised and decisive action was taken to make the Manali-Chandigarh National Highway fully functional. The state Transport Department, in partnership with local officials, resumed Volvo bus services, leading to a steady influx of tourists from across the country.

“Tourism is the lifeblood of Manali. The government’s timely and empathetic response has infused the town with renewed energy,” says a local tourism operator. With access restored, visitors are once again flocking to iconic destinations like the Solang valley, Atal Tunnel, Marhi and the Rohtang Pass, which are now buzzing with activity.

Hotel occupancy rates have climbed to around 30 per cent and continue to rise. Smiles have returned to the faces of hoteliers, homestay owners, taxi drivers and shopkeepers, who have endured an economic slump. “The state government’s prompt and strategic restoration efforts have breathed a new life into Manali’s tourism sector,” says Dharma Pal Sharma, a local hotelier. Mithlesh Kumar, a shop owner on the Mall Road, adds that the revival of Volvo bus services has boosted both tourist confidence and business momentum.

There are over 1,000 registered hotels and 300 homestays in Manali, supporting the livelihoods of thousands of people. With improved road conditions and a surge in tourist arrivals, the valley’s economic pulse is regaining momentum.

Adventure sports have also made a comeback under stringent safety protocols. Paragliding, river rafting, trekking, mountain biking and water sports are once again drawing thrill-seekers to the region. The season’s first snowfall at Rohtang and in higher reaches has further brightened the prospects for the winter season. Local businesses are gearing up to welcome a fresh wave of visitors.

“The government’s vision extends beyond infrastructure — it’s about revitalising the entire tourism ecosystem of Manali,” says a senior official. The revival of the town stands as a testament to visionary governance, administrative agility and the unwavering spirit of its people.