AYUSH Dept to celebrate Ayurveda Day tomorrow

The Department of AYUSH will celebrate Ayurveda Day on September 23 across the state. A series of activities including outreach health camps, awareness lectures and public sensitisation programmes will be organised in different districts to spread awareness about the benefits of Ayurveda and other traditional systems of medicine.

The highlight of the celebration will be a one-day conclave – ‘Ayur Manthan: Ayush in Himachal – A Roadmap for Sustainable Growth’ in Shimla. The conclave will be chaired by AYUSH Minister and several senior government officials, subject experts, industry representatives and community stakeholders will participate in the event.

According to the AYUSH spokesperson, the purpose of the conclave is to deliberate upon a strategic roadmap for the AYUSH sector, focusing on three key areas — harnessing non-timber forest produce (NTFPs) for the AYUSH drug industry, strengthening government AYUSH pharmacies into recognised and trusted brands and promoting wellness tourism in the state by integrating traditional therapies with the state’s natural beauty.