Chambyal-2 project to empower local artisans
A one-day workshop was organised under the Chambyal-2 project by the District Development Office. Addressing the event, Deputy Commissioner Mukesh Repaswal said the project would play a crucial role in the economic empowerment of artists and craftsmen associated with Chamba’s rich artistic traditions.
Repaswal emphasised that the project will facilitate the sale of traditional products crafted by local artisans. A budget of Rs 2 crore has been allocated for its implementation. He assured the artists and craftsmen that challenges related to their businesses would be addressed under the project.
Highlighting the district’s rich folk art and culture, the DC mentioned the historical significance of Chamba’s traditional crafts, including metal work, stone carving, woodcraft, miniature paintings and Chamba slippers, thaal and rumal. He stressed the need to connect artists and craftsmen with self-help groups, cluster-level organisations and various art and craft committees to strengthen their financial stability.
Padma Shri awardee Vijay Sharma was also present as a special guest at the event and shared his valuable experiences. Experts from various institutions provided insights on different aspects of the handicraft business. Dr Anil from the National Institute of Fashion Technology, Kangra, discussed branding and packaging, while Dr Rajeev Kumar elaborated on product marketing. Dr Nirupama Singh from the Central University of Himachal Pradesh, Dharamsala, spoke about the revival of Chamba’s art and handicrafts. Additionally, Pradeep Kumar from Kullu shared his success story.
Additional Deputy Commissioner Amit Mehra provided an overview of various initiatives undertaken for the upliftment of artists and craftsmen in the district.
District Development Officer OP Thakur detailed about the project and honoured the chief guest and other dignitaries. The event was also attended by District Employment Officer Arvind Singh Chauhan, Bhuri Singh, museum curator Surender Kumar, economist Dr Vinod Kumar, and local artists and craftsmen.
