Chief Minister Sukhu launches e-commerce website for products made by rural women

The Rural Development Department today launched the official e-commerce website to promote the products of more than 3.50 lakh rural women associated with 44,000 Self Help Groups (SHGs) across the state. Chief Minister Sukhvinder Singh Sukhu today launched the official e-commerce website developed by the Rural Development Department. The website himira.co.in aims to provide a global platform for SHG products, enabling these rural artisans and entrepreneurs to expand their reach and increase their income through online sales.

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This is a significant step by the Himachal Pradesh State Rural Livelihood Mission (HPSRLM), under the Rural Development Department towards empowering rural women.

“This initiative underscores the commitment of state government to enhancing the livelihoods of rural women and promoting their economic empowerment,” the Chief Minister said. He also released a booklet highlighting inspiring success stories of women who have achieved financial independence under the Mission.

The Chief Minister said Him-Era was a symbol of transformation and the state government would set up a dedicated shop in most government buildings to showcase and provide platform for sale of Him-Era products. He emphasized that all self-help groups must ensure the quality of their products to reap maximum benefits.

Speaking on the occasion, Rural Development and Panchayati Raj Minister Anirudh Singh said that the state government was focusing on the welfare of marginalised and underprivileged groups. He said the government has formulated schemes to make women self-help groups self-reliant which were proving beneficial in strengthening the socio-economic condition of rural women. This e-commerce platform would take self-help group incomes to new heights as orders can now be received globally, with a return policy in place, he added.