IIM-Sirmaur hosts discussions on marketing, financial trends

Indian Institute of Management (IIM), Sirmaur, organised its annual event — Pinnacle 2.0 — bringing together industry leaders, academicians and students for panel discussions on various topics. The event saw enthusiastic participation and engaging conversations, showcasing the dynamic landscape of these fields.

The Marketing Panel, “A Disruption Called Quick Commerce”, featured distinguished panellists. Prof Karthikeyan Balakumar of IIM-Sirmaur steered the conversation to the rapid rise of ‘Quick Commerce’ and its implications for the marketers.

Rohit Gulati emphasised the importance of data in understanding consumer behaviour and predicting trends and the panellists explored the impact of technology on consumer behaviour, with insights into how brands analyse consumer trends and the role of data analytics in shaping marketing strategies. The discussion also touched upon the potential integration of ‘Quick Commerce’ with traditional retail models, highlighting the need for regulatory oversight and collaboration with local \Ikirana \Istores for sustainable growth.

“Data is the new oil for marketers, fuelling insights and strategies that drive consumer engagement,” stressed Rohit Gulati.

The HR Panel focused on “Revenge Quitting: 28% expect it at work in 2025”, which featured prominent industry experts. Dr Sumagna Bhowmick moderated the panel discussion by addressing various HR challenges and strategies to enhance employee engagement.

Panellists emphasised the importance of flexibility in work arrangements and balancing growth and personal life. They explored ways to monitor and prevent “productivity” (fake productivity) and the crucial role of honest performance appraisals. Insights were shared on establishing personal connections with employees, understanding the root causes of revenge quitting and the importance of training managers. “In today's age, work-life balance and growth are equally important for employees,” said Neha Jain.

The Finance Panel focused on “Digital Financial Services: Driving economic growth for Viksit Bharat 2047”, where panellists emphasised the importance of financial inclusion, efficiency and transparency in the digital financial landscape. They discussed the significance of government and private partnerships and the potential of digital payment platforms and financial tools. The discussion highlighted the need for enhanced credit services, financial education and, AI and blockchain integration to achieve sustainable growth. Panellists also shared insights with students entering the corporate world, stressing the importance of developing relevant skills, embracing change and seeking opportunities for continuous learning.