Lahaul traditional products to go online

Our Correspondent

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KULLU, DECEMBER 28

Lahaul and Spiti Deputy Commissioner Neeraj Kumar said the platforms like Amazon and Flipkart should be utilised to make Lahaul traditional products available to the consumers.

During his address after inaugurating exhibitions and sales centre, set up for women self-help groups under the joint aegis of the National Rural Livelihood Mission and State Rural Livelihood Mission in Keylong today, he said traditional handicrafts products and cuisines would be introduced to tourists. It would help preserve the heritage of this distinctive art and cuisine and make self-help groups self-reliant.

The Deputy Commissioner said the tribal arts, crafts and cuisine are replete with rich variations. The people, especially the women, have cherished them till date, for which they are worthy of congratulations, he added. He said there is no inflow of tourists to Lahaul throughout the year due to the severe winter conditions. He added that, therefore, steps are being taken to ensure the availability of such outlets outside Lahaul as well.

He further said while plans are under way to organise exhibition and sales events at Himachal Bhawan, Delhi and Chandigarh, HPTDC hotels in Manali and Kullu and select private hotels will also have sales outlets of these products. These products are also being put up for sale at Lahaul-Spiti Bhawan in Manali.

The Deputy Commissioner said Lahauli socks had got the Geographical Indication (GI) tag and efforts will be made to get GI tag for other products of Lahaul as well. He said the process for GI tagging of the traditional welcome ceremony of Lahaul-Spiti will also be initiated. He appreciated the efforts being made by National Rural Livelihood Mission Kullu and Lahaul-Spiti Project Director and District Mission Manager Neon Dhairya Sharma towards empowerment of self-help groups.

More outlets on cards

• Plans are underway to organise exhibition and sales events at Himachal Bhawan, Delhi and Chandigarh, HPTDC hotels in Manali and Kullu
• Select private hotels will also have sales outlets of these products. These products are also being put up for sale at Lahaul-Spiti Bhawan in Manali