Local traders feel sidelined as Dari Mela turns ‘commercial’

The Dari Mela, a historic trade fair in Dharamsala — locally known as the Dhummu Shah Mela — is stirring discontent among local traders. They claim that the fair, which once provided them with a key business opportunity, has been overtaken by outside traders due to the auctioning of shop spaces by the mela organising committee and district administration.

The Vyapar Mandal of Dari has alleged that this year, the fairground was auctioned for Rs 1.31 crore, allowing traders from outside the state to dominate the event. They argue that this commercialisation is stripping the fair of its traditional essence.

Adding to their frustration, local shopkeepers have been issued notices restricting them from selling goods outside their shops, with warnings of legal action if they do so. This has heightened tensions between the traders and the administration.

The Dari Mela has deep roots in local history. It originated during the time of Dhummu Shah, a moneylender, when farmers and shepherds would gather to settle debts after the harvest season. Over time, as traders set up stalls for refreshments, the event evolved into a full-fledged fair.

Beyond its cultural significance, the fair has traditionally been a crucial economic platform for local businesses. However, traders argue that recent changes in management and the auction system have shifted the focus from tradition to profit-making, sidelining the very community that helped establish the fair.

When contacted, Kangra Deputy Commissioner Hemraj Bairwa acknowledged the concerns, stating that there were some minor issues between local traders and the mela management committee, which is headed by the SDM of Dharamsala. He assured that he has directed the SDM to address the traders’ grievances and resolve the matter.