Verma Jewellers’ new ‘Pahadan’ collection blends Himachali tradition with modern elegance

Verma Jewellers has launched its latest collection ‘Pahadan – born of Himachal, carved in gold’. The collection redefines Himachali traditional jewellery in a contemporary form, setting a new benchmark in jewellery branding.

The campaign features a woman in a traditional Himachali look — wearing the iconic pahari topi, nath and royal necklaces. The ‘Pahadan’ look conveys that Verma Jewellers is committed to preserving and promoting Himachal’s rich cultural heritage through jewellery design.

In a press release, Akshay Verma, managing director of Verma Jewellers, said, “The brand’s mission goes beyond jewellery making — it is about shaping the essence of Himachali identity in gold. The collection embodies our deep-rooted connection with local art and emotion.”

This festive season, the brand is also offering special promotions — including free gold coins with every purchase.