Village vibes go global Chamba’s rural tourism initiative wins hearts

The “Chalo Chamba” campaign became a highlight at the BLTM (Business Leisure Travel and MICE) International Tourism Fair, organised by Fairfest Media in collaboration with ACT at Yashobhoomi, Delhi. The fair, held from September 11-13, also featured India’s first-ever ACT Rural Tourism Bazaar, which brought together participants from across the country and abroad.

Representatives from 12 states, including Himachal Pradesh, joined the rural tourism showcase while more than 20 countries and 25 Indian states participated in the BLTM, with tour operators, hoteliers and travel professionals exchanging ideas to strengthen sustainable tourism

For the first time, rural communities from Chamba district of Himachal Pradesh, including homestay operators, villagers and artistes, received the opportunity to promote their culture, tourism and traditions on an international platform. As part of the Chalo Chamba initiative, they interacted with representatives from India and abroad, sharing insights on responsible tourism, community-based hospitality and sustainable development.

The Chamba participants, led by “Not On Map”, an organisation promoting sustainable tourism and ACT, showcased their traditional attire, cultural heritage and the unique facilities offered through village homestays. They spoke about the importance of responsible tourism and how local communities are playing an active role in preserving heritage while offering authentic experiences to travellers.

We presented the themes of responsible tourism, culture and sustainable practices before an international audience. The BLTM brought together more than 20 countries and representatives from over 25 states of India, along with tour operators, hoteliers and professionals from across the tourism sector, said Manuj Sharma, co-founder of Not On Map.

He said the participation of Chamba district not only helped in showcasing its scenic beauty, cultural richness and hospitality but also positioned it as a strong contender in the global conversation on rural and responsible tourism.

Sharma said their efforts were appreciated by the visiting representatives, who praised the initiatives being taken by homestay operators and rural communities. Tourists, travel agents and other delegates were told that Himachal Pradesh is actively working to promote responsible and sustainable tourism.

Chamba’s delegation included homestay operators and cultural ambassadors from Lanjhi, Mystic Village, Singi, Chaminoo, Talai, Kohlari, Khabbidhar, Bat, Surangani, Pangi, Dalhousie, Haripur and Chamba town.