Weaving success: Chamba women turn tradition into thriving biz

In a powerful display of grassroots entrepreneurship, women from Chamba’s Kariyan village have turned tradition into income, leading a quiet revolution through the Jai Hind Self-Help Group (SHG) in production of handloom and local craft.

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What began as a small initiative under the National Rural Livelihood Mission (NRLM) has blossomed into a thriving enterprise, where women are earning, leading and transforming their communities—one handmade product at a time.

The SHG members manufacture handloom and handicraft items exclusively the famous Chamba Rumal, as well as food products like pickles, chutneys, papads and local delicacies like vadiyan (lentil chunks).

Each woman associated with the Jai Hind SHG is earning an additional annual income of approximately Rs 20,000. This income has made it easier for them to meet household needs and has significantly boosted their confidence and economic standing.

What began in 2019 as a single SHG initiative has now inspired the formation of eight more SHGs in neighbouring villages. Under the umbrella of the Inquilab Mahila Gram Sangathan, groups such as Prayas, Mahadev, Asha, Guru Nanak, Sai, Kasse Mata and Bani Mata SHGs are also thriving. Collectively, over 100 women are actively engaged in entrepreneurial activities, manufacturing diverse products and selling them in local, state, and national markets.

SHG president Deepawali Sharma said the District Rural Development Authority (DRDA), Chamba, has provided a rent-free shop to them, where products from all eight SHGs are regularly sold. This outlet sees annual sales worth approximately Rs 12 lakh, generating about Rs 2.5 lakh in net profit for the women. A special printing machine installed at the shop has opened a new income stream through custom printing on fabrics and gift items.

The SHGs also benefit from government-supported stalls at district, state, and national exhibitions and fairs. These events not only provide free lodging and food but also serve as excellent platforms for high-volume sales.

Members Monika Sharma and Bina Mehra said their products are gaining popularity not just in Himachal Pradesh but across India. Their items are sold in state-run Him Ira Shops, regional fairs, exhibitions, and tourist destinations, expanding the reach of local artisanship and cuisine.

Priya, NRLM Mission Executive for Mehla block, emphasised that the mission aims to empower women through skill development and financial support. Each SHG receives Rs 40,000 in seed capital, with Rs 15,000 allocated for machinery and Rs 25,000 for raw materials. Most food items are made using locally sourced organic ingredients, making them healthier alternatives to commercial products. This quality has contributed to the growing demand for SHG-made items.