Asif Sataar and Gagan Bhatia: Introducing Design POV — Shaping India's Design Future

Mumbai, India: Design POV, a first-of-its-kind convergence of art, design, and business, is set to redefine India's design landscape. Helmed by distinguished creative veterans Asif Sataar and Gagan Bhatia, this groundbreaking event will take place in June 2025 in Mumbai, marking a pivotal shift in design dialogue and collaboration.

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Drawing on 30 years of collective expertise in creative strategy, marketing, and event curation, Asif and Gagan — founders of the acclaimed creative marketing and branding agency Totality Solutions — are steadfast in their mission to establish India as a global design epicenter.

Design POV breaks from convention by introducing a radical approach, offering a multifaceted platform where architects, designers, and brands can forge meaningful partnerships and drive innovation. “Design POV was conceived from countless dialogues with industry luminaries who wanted to showcase their innovations beyond conventional formats,” share Asif and Gagan. “We're offering a visionary platform that cultivates profound connections between creators and connoisseurs.”

Design POV stands apart through its commitment to nurturing emerging design talent. Through curated immersive experiences, avant-garde artist collaborations, and experimental showcases, the event amplifies India's rising influence in global design conversations. This initiative builds on the founders' successful ventures, LDD and Adorre, further cementing their position as arbiters of design excellence.

Leveraging their profound expertise in business development, sales, and event marketing, the founders have cultivated an exceptional network, securing Design POV’s position as a definitive event of India’s creative calendar. Their vision extends beyond mere exhibition—it's about creating a lasting impact that reshapes industry paradigms.

The founders’ vision is encapsulated in their statement: “To pioneer a movement that crafts a meaningful legacy, not just for the design industry but for generations to come.”

Design POV has already garnered significant interest, with confirmed participation from industry leaders including Anupama Kundoo and Aaquib Wani.

Setting the stage for Design POV's vision, an evening of design conversations and sensory exploration took place on 20th December 2024, held at Bikaner House, New Delhi. In collaboration with You Cannot Miss This (YCMT), an independent art collective showcasing multidisciplinary works and performances, offering a window into the very heart of Design POV. Industry leaders Amrita Guha, Mohit Hajela, Namratta Dutt and Riyan Baig shared their insights on “Timeless Design: Shaping The Future.” The conversation explored the intersections of art, design, and emerging technologies, sketching the blueprint for the future of design. As the dialogue drew to a close, the atmosphere transformed into an hour-long sonic journey crafted by Tech Panda and Kenzani. The soundscape perfectly embodied Design POV’s commitment to pushing experiential boundaries into uncharted territories.

This event marks the beginning of Design POV's journey across India. In the coming months, cultural hubs will witness a series of experiences — each distinct, yet interconnected, building toward a landmark showcase. These encounters will push the boundaries of design thinking, bringing together the most compelling voices in contemporary design.

For further information, please contact:

E-mail: sudiksha@coreexperience.com

Mobile: +91 8238892629

Website: designpovindia.com

About Totality Solutions:

Totality Solutions is a leading creative marketing and branding agency specializing in event marketing, IP development, and brand strategy, with a strong focus on architecture and design.

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