How Baden Bower Can Help Gap and Harlem Support Black Designers in Fashion PR
On February 14, 2025, Gap partnered with Harlem's Fashion Row (HFR) to release a limited-edition collection for Black History Month. The collaboration features six Black designers—A. Potts, BruceGlen, Kaphill, N’Gai, and RichFresh—which have redesigned Gap’s signature pieces with cultural and modern influences. Public relations efforts, including strategic media placement, will help direct the conversation, keeping the focus on impact and authenticity.
A Collection That Stands for Representation
The Gap x HFR collection reflects a deeper commitment to inclusion in fashion, an industry that has long lacked diversity. Each designer brings a distinct perspective, shaping the collection with their experiences and creative vision.
Aaron Potts, the founder of A. Potts creates gender-neutral designs for people of all sizes and identities. His background with Emanuel Ungaro and Badgley Mischka influenced his philosophy: fashion should be accessible to everyone.
BruceGlen, led by twin brothers Bruce and Glen Proctor, is known for vibrant colors and storytelling through clothing. Their work has appeared at major fashion events like Los Angeles Fashion Week and Milan Fashion Week, drawing attention for its energy and cultural depth.
Nicole King, the designer behind N’Gai, blends vintage aesthetics with sustainability. Her experience at Gap and AG Jeans guided her to focus on environmentally conscious fashion without sacrificing style.
Patrick Henry Fresh, the mind behind RichFresh, combines luxury with everyday wear. His journey from financial struggles to building a well-known brand adds an inspiring layer to this collection. It stands as a reminder that talent and determination open doors.
This collaboration gives these designers a larger platform, creating opportunities for more Black creatives in fashion.
Baden Bower’s PR Strategy
Strong public relations will keep the momentum going and push the collection into the right conversations. Baden Bower, a fashion PR agency known for securing media coverage in high-profile publications, has the tools to make this happen. Its ability to craft compelling narratives helps brands gain visibility when it matters most.
AJ Ignacio, CEO of Baden Bower, explains how storytelling and data-driven insights strengthen campaigns: "We focus on narratives that connect with the right audiences." With placements in outlets like Forbes and Business Insider, it has the reach to make a lasting impact.
Beyond traditional PR methods, digital engagement creates stronger connections. Through influencer collaborations and behind-the-scenes content, Baden Bower can make the designers' stories more personal and relatable. This method helps turn the collection into something memorable rather than a limited-time release.
PR Strategies That Strengthen the Collection's Reach
A well-planned PR effort will keep the conversation alive and encourage lasting recognition for the designers. One method involves sharing behind-the-scenes content on social media, where designers can talk about their inspirations and creative processes. This makes the collection feel more personal and engaging.
Influencer partnerships add another layer, reaching audiences who value authenticity and inclusion. Working with individuals who share a genuine connection to the themes of empowerment and representation keeps the message strong.
Exclusive events or pop-up experiences could offer another way to reach fashion lovers and community members. These gatherings would create opportunities for discussions on diversity in the industry. Gap could use this moment to show an ongoing investment in Black creatives rather than a one-month initiative.
Addressing Concerns and Strengthening Long-Term Support
Corporate collaborations tied to Black History Month often face skepticism. Some see them as short-term marketing strategies rather than meaningful efforts to promote diversity year-round.
An industry expert weighs in: "These projects matter, but they need to continue past February to support Black designers truly."
Ignacio reinforces the need for consistency: "We focus on shaping long-term narratives. A single campaign isn’t enough—real impact comes from ongoing commitments."
For Gap, that means keeping partnerships alive beyond this collection. Mentorship programs, extended collaborations, and greater representation in leadership roles would show that its focus on diversity isn’t seasonal.
A Step Toward Lasting Progress
The Gap x HFR collection puts a well-deserved spotlight on Black designers and their work. Making their voices and perspectives more visible contributes to a more inclusive fashion industry.
Public relations efforts rooted in authenticity and sustained engagement will determine how far this impact goes. If Gap continues supporting diversity-focused initiatives, the goal should be clear—turn this into a lasting commitment, not just a moment. Knowing how to get featured in Forbes and other major outlets ensures that Black designers gain the exposure they deserve, keeping their contributions in the spotlight beyond this collaboration.
Disclaimer: This article is part of sponsored content programme. The Tribune is not responsible for the content including the data in the text and has no role in its selection.
