Under the Consumer Protection (e-commerce) Rules, no e-commerce entity shall adopt any unfair trade practice, whether in the course of business on its platform or otherwise. Reuters
New Delhi, January 20
The Central Consumer Protection Authority (CCPA) has initiated action against Amazon Seller Services Private Limited, concerning the sale of sweets on www.amazon.in under the name ‘Shri Ram Mandir Ayodhya Prasad’.
The action has been initiated based on a representation made by Confederation of All India Traders (CAIT) alleging that Amazon is engaging in deceptive trade practices involving sale of sweets under the guise of ‘Shri Ram Mandir Ayodhya Prasad’.
According to a statement by the CCPA, pursuant to the examination of the representation, it has been observed that various sweets/food products are available for sale on Amazon e-commerce platform (www.amazon.in) claiming it to be ‘Shri Ram Mandir Ayodhya Prasad’.
Enabling the sale of food products online that make false representations misleads consumers regarding the genuine characteristics of the product. Such practice falsely influences consumers to make purchase decisions they might not have otherwise taken, had the accurate attributes of the product been mentioned.
It may be mentioned that under Rule 4(3) of the Consumer Protection (e-commerce) Rules, 2020, no e-commerce entity shall adopt any unfair trade practice, whether in the course of business on its platform or otherwise
Further, a ‘misleading advertisement’ as defined under Section 2(28) of the Consumer Protection Act, 2019, means an advertisement which falsely describes such product or service; or gives a false guarantee to, or is likely to mislead the consumers as to the nature, substance, quantity or quality of such product or service, reads the statement.
CCPA has sought response from Amazon within seven days from issuance of notice, failing which necessary action may be initiated against them under the provisions of the Consumer Protection Act, 2019.
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