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Delhi HC protects Aishwarya Rai's personality rights

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Aishwarya Rai. file
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The Delhi High Court has protected the personality rights of actor Aishwarya Rai Bachchan, barring online platforms from illegally using her name, images for commercial gain.
The high court said when the identity of a famous personality is used without their consent or authorisation, it may not only lead to commercial detriment to the individual concerned but also impact their right to live with dignity.

"The courts in such cases of unauthorised exploitation of one's personality rights, cannot turn a blind-eye to the same and shall protect the aggrieved parties so as to avert any harm to them resulting from the said unauthorised exploitation," Justice Tejas Karia said in an order passed on September 9 and made available on Thursday.

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On September 10, the court also heard a similar plea by Rai's husband Abhishek Bachchan who sought to protect his personality rights and to restrain online platforms from illegally using his name, images and sexually explicit material. The court said it would pass an interim order on Abhishek's plea.

In 2023, the couple's daughter Aaradhya Bachchan had also approached the high court seeking to restrain and take down misleading content on her health. In Rai's case, the court found prima facie material to grant an ex-parte injunction. -- PTI

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