HDFC Mutual Fund launches 5th ‘Barni Se Azadi’ campaign

HDFC Asset Management Co Ltd, investment manager to HDFC Mutual Fund, today announced the launch of the 5th edition of #BarniSeAzadi campaign on the eve of Independence Day.

This flagship initiative continues to champion financial independence for women by encouraging them to move beyond traditional saving practices and learn the transformative power of investing.

In a press release, Navneet Munot, MD & CEO of HDFC Asset Management Company, said, “Over the last four years, ‘Barni Se Azadi’ has evolved from a campaign into a social movement. Launched in the year of Azadi ka Amrit Mahotsav, we reimagined the barni as a powerful symbol of change, inspiring women across India to achieve financial independence through informed, long-term investing.”

To amplify the campaign’s reach, on the occasion of 79th Independence Day, HDFC Mutual Fund will conduct 79 nukkad natak performances across multiple locations.