India’s traditional beverage ‘goli soda’ goes global

India’s traditional beverage ‘goli soda’, which had nearly disappeared due to the dominance of multinational beverage companies, is making a comeback on the global stage.

The Agricultural and Processed Food Products Export Development Authority (APEDA) on Sunday announced the global resurgence of ‘goli soda’, rebranded as ‘goli pop soda’.

“The product has already made strong inroads in global markets, with successful trial shipments to the USA, the UK, Europe and Gulf countries. A strategic partnership with Fair Exports India has ensured steady deliveries to Lulu Hypermarket, one of the largest retail chains in the Gulf region. Thousands of bottles have been stocked across Lulu outlets, receiving an overwhelmingly positive response,” the APEDA said.

The APEDA said ‘goli soda’s’ revival marks a significant milestone in India’s efforts to promote and export authentic, homegrown food and beverage products.

“By blending nostalgia with modern packaging, ‘goli pop soda’ has successfully reintroduced the essence of this beloved drink to contemporary consumers worldwide,” it said.

The ‘goli soda’ sales dipped after multinational companies made their inroads in India with cold drinks. The unorganised sector that was involved in ‘goli soda’s’ packaging found it difficult to compete with MNCs.

The APEDA facilitated and featured ‘goli pop soda’ at the International Food and Drink Event (IFE)-London 2025, held from March 17-19.

In the UK, ‘goli pop soda’ has swiftly evolved into a cultural phenomenon, appealing to consumers who embrace the fusion of traditional Indian flavors with a modern twist, the statement from APEDA read.