Tata Harrier.EV: Introductory prices and bookings announced

Tata Motors has revealed introductory prices for its new Harrier.EV, with bookings starting from July 2. The rear-wheel-drive (RWD) variants range from ₹21.49 lakh for the Adventure 65 persona to ₹27.49 lakh for the top-tier Empowered 75 persona. These prices are all ex-showroom, pan India.

Commenting on the competitive pricing strategy of the Harrier.ev, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “With Harrier.EV, we intend to unleash the true potential of an SUV – delivering unparalleled supercar-like performance, go-anywhere off-road capability, and indulgent technology with luxurious comfort. What makes the Harrier.EV truly remarkable is that it offers all this at price parity with ICE-powered vehicles — while surpassing them in performance, capability, technology, and safety.”

“With the prices announced today, we're not only taking a significant step forward in advancing e-mobility in India, but also offering a strong alternative to traditional ICE-powered vehicles. We are confident that the Harrier.EV SUV is here to usher a new era of SUVs — defined not by what powers them, but by the power they deliver,” he added.