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Building Jammu’s future: Time to look beyond tourism

#JammuJournal: Diversified economic strategy essential to ensure resilience, sustained growth
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Representational Photo. iStock

Known for its cultural vibrancy and religious significance, Jammu now faces an urgent need to tap into its underutilised industrial potential. Despite its strategic location and favourable climatic conditions, much of the region’s economic growth remains confined to traditional sectors, especially tourism — a dependency that recent natural disasters have exposed as unsustainable.

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