Govt prioritising promotion of tourism in Srinagar: CM Omar

Chief Minister Omar Abdullah on Thursday stated that the government is prioritising the promotion of religious and tourist destinations in Srinagar to boost tourism and attract more visitors.

Addressing the ongoing session of the J&K Legislative Assembly, Abdullah emphasised that landmarks such as Dal Lake, Nishat, Shalimar, Chashmashahi, Pari Mahal, shrines, temples, gurudwaras, and other notable sites define the uniqueness of Srinagar.

“We are committed to promoting these destinations,” he said in response to a query raised by MLA Ali Mohammad Sagar regarding the role of the tourism sector in J&K’s economy and the steps taken to enhance tourist inflow.

Abdullah highlighted that tourism is a key pillar of J&K’s economy, significantly contributing to the Gross Domestic Product (GDP) and employment generation. “The sector provides direct and indirect livelihood opportunities to thousands, including hotel staff, tour operators, taxi drivers, souvenir vendors, and many others,” he stated.

He further informed the House that efforts are underway to diversify the tourism sector by promoting various forms of tourism, including adventure tourism, MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, golf tourism, eco-tourism, pilgrimage tourism, and cultural and heritage tourism.

“This diversification aims to attract a wider range of visitors to Jammu & Kashmir,” he added.

The Chief Minister also highlighted the government’s active efforts to promote J&K’s top tourist destinations through advertising campaigns on national and international platforms.

Additionally, the tourism department is focusing on developing offbeat destinations to expand tourism beyond traditional spots. “We are working on developing lesser-explored destinations such as Gurez, Keran, Bungus, Tosamaidan, Aharbal, Doodhpathri, Machail, Bhaderwah, Sukrala Mata and Pancheri to attract more tourists,” he said.

The Chief Minister stated that tourist arrivals in J&K have seen a significant increase over the last two years. In 2023, J&K recorded 2,11,80,011 tourist visits, which increased to 2,35,90,081 in 2024.

He also provided an update on tourism infrastructure projects undertaken by the Tourism Department over the last three years. In 2022-23, 984 projects were initiated, with 549 completed. In 2023-24, 1,191 projects were launched, and 516 were completed. In 2024-25 (to date), 1,914 projects have been started, of which 1,057 have been completed.

“Our focus remains on strengthening tourism infrastructure, enhancing visitor experiences, and ensuring sustained growth in the sector,” he said.