IIM-Jammu launches ‘Bandhan’ to celebrate Dogra heritage

The Indian Institute of Management (IIM), Jammu, has launched a cultural initiative titled ‘Bandhan – A cultural immersion with local family of Jammu’ to promote emotional connection, social learning, and celebrating the vibrant Dogra heritage of the Jammu region.

“Rooted in the heart of Jammu, Bandhan is a first-of-its-kind cultural immersion initiative launched by IIM, Jammu, to promote social sensitisation, community bonding and celebration of Dogri culture and heritage. This unique programme offers students a transformative learning experience by bridging academic rigor with grassroots realities. To begin with, 412 first-year MBA students will participate, with students grouped in 4–5 and hosted by local families. More than 100 families have already shown interest for the formal launch, showcasing overwhelming community support for this powerful cultural movement,” an official spokesperson said.

Prof BS Sahay, Director, IIM, Jammu, shared how the institute has grown from just 47 students in 2018 to becoming one of the fastest-growing third-generation IIMs in the country.