Ladakh all-weather tourist destination: Admn’s pitch at expo

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Srinagar, February 23

With a focus on promoting Ladakh as an all-weather tourist destination, the UT administration today said it is making efforts to make Ladakh visible both nationally and internationally to generating interest among travellers and adventure enthusiasts, a government spokesman said.

As such, Ladakh’s Tourism Department is actively participating in the South Asia’s Travel and Tourism Exchange (SATTE), taking place at the India Expo Mart in Greater Noida. “Building on the momentum generated at SATTE, Ladakh Tourism will continue to implement its strategic initiatives to promote responsible tourism and position Ladakh as a premier all-season travel destination,” said the spokesperson.

Goa Tourism Minister Rohan Khaunte inaugurated the Ladakh Tourism Pavilion at SATTE on the first day of the event on Thursday. The Minister also visited the stall and interacted with the tourism stakeholders and officials of Ladakh Tourism Department.

“The Ladakh Pavilion attracted a steady stream of visitors on the inaugural day as well as the second day today,” a government spokesman said.

“The event provides a larger platform to learn about the experiences offered by Ladakh throughout the year. From trekking on the majestic peaks in the summer to witnessing the breathtaking frozen landscape in winter, the Department of Tourism is highlighting the unique appeal of each season,” the spokesman added.

“In line with its commitment to promoting responsible tourism, the Tourism Pavilion showcased Ladakh’s latest initiatives aimed at minimising environmental impact and preserving the region’s rich cultural heritage. The visitors got an opportunity to learn about responsible travel practices, community-based tourism programmes and efforts to support local communities,” the spokesman said.